To provide:
Cost effective relief from aches, pains, headaches and stress and to improve range of motion
A convenient service in pleasantly relaxing, temperature controlled, comfortable, hygienic surroundings where you can usually get an appointment the same day
To promote the cause of Remedial Massage
And from a personal point of view, to establish a good reputation with considerable goodwill, by providing value for money based on a cost effective service which leads to clients leaving the clinic with a smile on their face. And to reach 10,000 clients before I drop off the perch!
I aim to do this by:
Offering Health Fund Rebates so you only pay the gap fee
Accepting the ADF Family Health Card
Offering appointments until 8pm
Dealing with your aches and pains etc in as few visits as possible, preferably just one
To provide long lasting relief, so you don't need to keep coming back
Affordable prices to make my services accessible to as wide a section of the community as possible
No cancellation fees. I am about generating goodwill, and I don't think cancellation fees sit well with clients. I recognise that life gets in the way! Casual employees getting a call to go into work, children needing to be taken to the GP or people needing to work later than expected, it is all part of life's rich tapestry! It is No Shows that I am not impressed by, particularly if people don't answer the phone when I call them to see if they are still coming. That shows little respect for me, my time or the profession I represent.
No overservicing
To be like the Emergency Department at the hospital, where you can get in the same day
To continue to fight for GST to be removed from Remedial Massage and other forms of body work
To raise recognition and respect for Remedial Massage from the Federal Government, the mainstream medical profession, and the general public
In order to achieve the above, I aim to provide a service for seven days a week to earn what other practitioners earn in 5 days. But see below on council's damaging impact. Council have made this goal 'Mission Impossible'
Alas, following a crack down by council following a vexatious complaint last year during the Rockingham By Election, in which I was a candidate, my opening hours have been reduced, I have limits on the number of clients I can see per day, and I can no longer open on Sunday. Which clashes with my Mission Statement!
My mission statement has served me and my clients well over the years. I know of several practitioners in various areas of healthcare, whose treatment plans, of up to ten sessions, are also a very cunning plan as part of looking after the financial interest of the practitioner at your expense.
Instead of attempting to get a new client to sign up for 10 sessions, I attempt to deal with a client's issues in one or two sessions. Do that well, at an affordable price, and you get 10 more new clients over the next five years, resulting from just that one appointment, and your reputation gradually spreads a little further and wider each year. The fact is that people do talk to each other!
The result of my approach is that I have so far served 7,000 clients!